Digital marketing refers to advertising actions that occur on the web. It is vital for building trust & brand awareness of your business. Online marketing starts with search engine optimization. Websites are optimized with high-traffic, relevant keywords for a high search rank that gives traffic. Social media optimization is a part of digital marketing services, as social networks play a vital role in trust-building, brand awareness, expanding outreach, & communication with the targeted audiences. PPC online marketing services work on keywords.